Soviet propaganda poster as a means of propaganda in different epochs
Modern PR-technologies have gone far ahead incompared with propaganda tools relatively recent times. Today, the electronic media are most influenced by the public consciousness, among which the worldwide Internet is becoming more and more important. At the same time, and such an apparently outdated way of suggesting and forming the right thoughts, as an agitational poster, remains in demand and effective.
Early Soviet Posters
In pre-revolutionary Russia leaflets and otherprint media, including posters, were rarely used by official authorities. But in the first years of Soviet power this type of propaganda acquired special significance, was rapidly developed and even became a separate kind of modernist and futuristic art. The people should describe the joyful prospects of the new world, create an impression of the regularity of the changes taking place and inspire the idea of an inevitable and heavy bloody struggle and selfless labor. We needed bright and bold colors, unusual approaches to the design of these massively replicable works of art. Soviet propaganda posters of those years differ expressiveness and revolutionary not only content, but also form. They call on volunteers to join the Red Army, beat the bourgeoisie, give bread to the proletarian detachments and not drink raw water, avoiding the dangerous vibrios that swarm in it. The creation of these masterpieces (their rare specimens today at a great price) was made by famous artists and poets (Denny, Mayakovsky and others), which explains their high artistic merits.
The interwar period
The harsh years have passed, and after them new,too, are not easy. The bends of the political line of the party were repeated by propaganda posters. The USSR was building socialism, the NEP was curtailed, the scale of the industrial base was accompanied by no less grandiose transformations of the village. Industrialization was accompanied by collectivization, leaving the peasants with virtually no property, both private and personal. People were hard and hungry. There was a need to explain why and why they should patiently endure adversity and hardship in the name of what.
Today, in some countries this istelevision, less often - radio, pointing to bright prospects, for example, democracy and freedom. Then these funds were not, at least, the broad masses, but the campaign poster, which hung on a fence, poster, or even just on the wall, successfully replaced them. In addition to calls to work shockfully and to strengthen everything that is possible, warnings about insidious enemies and spies have become topical, from which one protection is vigilance. And you do not need to talk much ...
The most famous agitation poster of the war years inSoviet years were familiar to everyone, both old and small. It depicts a woman whose face expresses anger. Against the backdrop of the uplifting bayonets, Motherland called everyone who could stand up for her, under fluttering banners. Perhaps, in the world there are no more posters equal in their expressive power to this work. The song "Holy War" sounds in the ears of everyone who sees it.
There were other examples of propaganda printingduring the Great Patriotic War, the crimes of the invaders, children huddling against the wall in front of the fascist bayonet aimed at them, black bombs flying to peaceful Soviet cities, and Soviet soldiers, decisively crushing the hordes of Hitlerites, were visibly displayed on them.
Particular attention deserves posters,ridiculing the German Fuhrer and his political environment. Artists wittyly noticed caricature features of the faces and figures of the Nazi "Partaygenosse", and their works aroused laughter, and in war it is so necessary ...
The propaganda poster has not lost its relevance andafter the victory. Glorifying the Soviet soldiers-liberators, the authors should not forget about the urgent tasks of restorative and creative labor. Many of the samples of those years acquired, in spite of the perfection of the artistic form, signs of statehood, unnecessary splendor, and sometimes complete meaninglessness. What, for example, is the call to vote for "further flourishing of our cities and villages"? And who in 1950 (yes, actually, today too) began to oppose? Or here is another topic - about collective farm crops. To whom is it addressed? The collective farmers already knew how they lived. Bad and poor. And the townspeople guessed this.
Alas, the following decades, alas, continued thisa sad tradition. Posters devoted to corn epic, virgin land, BAM and other accomplishments not only did not reflect reality (this is not required from the means of propaganda), but in an artistic sense, they were much inferior to the early works of proletarian artists.
Only those that were dedicated to our cosmonauts were worthily distinguished. They really drew from the heart.