How to untwist the store?
Opening your own store is an event, towhich every aspiring entrepreneur seeks. However, it's not enough just to open a store, you need to develop it, moreover, do it all the time. About how to promote the store, and written our article. First we will talk about the general principles of promotion, which are suitable for the store almost any specifics, and then touch on the characteristics of certain types of trade. Of course, in a separate chapter we identified everything that concerns the promotion of an online store.
On the conformity of the assortment
The most important principle that is necessaryobserve for the successful promotion of the store, you can safely call the correspondence of your assortment to the expectations of consumers. Moreover, consumers are specific - that is, primarily those who live in close proximity to your store. This is especially true for shops such as food, household, clothing stores and others that sell essential goods. Here's a concrete example: a store like "second hand" works the second year, and the buyers in it exactly as much as it was and immediately after the opening. At the same time, the prices for clothes are quite democratic. What do you think is the reason for the unpopularity of the store? And the reason is that this store is located in a rather prestigious neighborhood - near a house with expensive apartments, two business centers. Agree, it would be more logical to open in such a district a store of elite or at least just good clothes, and second-hand is better placed in blocks with a typical building. This should include and careful monitoring of sales: you should be aware that they buy little, and that, on the contrary, they want to buy. The goods of the first group should either be completely excluded from the assortment of the store or reduced to a minimum, freeing up the useful space for the products of the second group, in which your customers need the most. Find out what people need, it's very simple - just ask your sales consultants about this, because customers address their questions to them.
Advertising does not have to be expensive,the main thing is that it should be effective. Let's take another example: we opened a children's goods store. Make a few signboards with arrows and write on the asphalt ads with pointers so that residents of nearby houses learn about your store. For example: "An inexpensive store: Everything for a child" or "Quality children's clothes at affordable prices., 100 m". A good option may be the distribution of flyers and leaflets with the advertising of the store in the busiest places in your area or town. The only thing is to take care of bona fide workers who will honestly give out leaflets to passers-by. This can be your relatives, friends, acquaintances or other trusted people whom you could trust to conduct this action. Also do not forget that we have lived in the 21st century for a long time, which means that we have access to high technologies. Be sure to create a store website to attract buyers not only from your area, but from around the city. Many modern stores find a considerable number of buyers on the Internet. If you do not know how to create and promote the site yourself, contact the specialists: today it is possible to make a very high-quality and, most importantly, selling website for a reasonable price. Now we turn to the shops with specific specifics.
How to untwist a clothing store?
In part, we have already discussed this issue with an example. Choose an assortment of clothes that are of interest to customers coming to you. And what's more important - employ friendly and unobtrusive employees. There is one good rule in trading: if the buyer needs something, he will ask about it himself. Many shops suffer from the lack of customers precisely because the staff does not know how to behave properly with customers. For a grocery store, this is of a lesser importance, since there communication with sellers is minimized. The owner of the same clothing store should pay much more attention to this.
How to untwist a children's store?
Competition in the market of children's goods todayincredibly high. In any hypermarket you will find a children's department, and there are a lot of specialized shops. What can "hook" the buyer a new store of toys or children's clothing? First of all, lower prices and quality service. Prices can be raised, but not much and not immediately, but the service should remain at a high level. That is why the issue of recruiting staff here is not less acute than, for example, for a clothing store. Sellers should be not only unobtrusive, polite and friendly, but also sincerely love children.
How to unroll auto parts store?
Here the assortment comes to the fore. The most valuable quality of the auto parts store is the availability of any parts required by the buyer. Therefore, whether you want it or not, at first you will have to personally control purchases and the presence in the store of any necessary type of auto parts. Of course, this is important for other stores, but if a person still comes to the grocery store for something else, the owner of the car, without finding a few necessary items in your store, is likely to choose another. And one more important detail of such a store is qualified personnel, which, of course, can be trained. Automobile business - a very specific thing, so you need to understand the subject of conversation especially well.
How to promote an online store?
The peculiarity of modern trade through the Internet inthe fact that in sales of almost any product you will find today a lot of offers from various online stores. Therefore, three things come to the fore here: the value of goods, the availability of goods in the range and, of course, a qualitatively made and attractive promoted website. This, they say, is the "three whales" on which Internet trading is held. Themes of prices and assortment we have already touched on, it remains to tell about the main tool of Internet trading - the site. If you want to create a truly selling online store, then you can not do without studying the principles of creating and promoting the site, or without attracting a talented and decent specialist in this field. Nevertheless, in order to promote the online store, it is desirable to get at least an initial knowledge of how to create and promote sites. In any case, this knowledge will not harm you, because if you are engaged in selling goods via the Internet, you need to be able to control it well.