Disposal of old equipment in "Eldorado": program reviews
So it turns out that times change, technologywear out, out of fashion. And thanks to the technical progress in shopping centers and specialized stores, there are more and more varieties of household appliances with new features and capabilities. As a result, we are buying newer models of televisions, mobile phones, refrigerators and other equipment. But here's where to put the old ones, most of which have impressive dimensions and even work? The solution is "Total Recycling" in "Eldorado".
Do you have an old technique? Then we go to you
Get rid of the old rubbish, which for yearswas stored on balconies, attics or was taken to a dacha - it sounds very tempting. Especially if in exchange for a failed or out of fashion technique you can buy a new one at a discount. It is exactly such a proposal that is spelled out in the action program of the large trading network "Eldorado" - "Utilization". So, what is its essence?
The program "Recycling" has been working for several years. Since its inception, the company's representatives offer their permanent and new customers to exchange electronics and used equipment for new models at a discount. Its size directly depends on the variety of electronics, so when exchanging it can reach up to 10,000 rubles (and this is not more than 15-20% of the cost of new models of equipment).
The program "Total Utilization" in "Eldorado"provides for an exchange on the principle: one unit of used equipment - per unit of new equipment. For example, if you pass a non-working plasma and even a kinescope TV, you can buy a brand-new laptop, a system unit, a monitor, a TV and other products from similar categories. Here is an example exchange table:
During the action "Eldorado" ("Utilization"), the seizureand the processing of equipment is carried out within the framework of the current legislation and complies with environmental standards. About what the employees of a large Russian network with the exchanged equipment and electronics do, we will tell you later.
"Total utilization" in "Eldorado": conditions
Action for the disposal of electronic and other equipmentassumes certain terms and conditions. For example, last year the old equipment could be replaced with a new one between September 17 and November 11. Returning to the rules, we list the most important of them:
- To take part in the action "Eldorado" - "Utilization" - can consumers from the age of 18.
- Replacement of the equipment is carried out within the product line of the products participating in the program.
- "Total Recycling" "Eldorado" (2014) involves the exchange of high-grade used equipment for a new, not its spare parts and components.
- Exchange and return of already exchanged equipment is not subject to exchange.
- One buyer can exchange one technique for another unlimited number of times.
- Disposed products are exported from the buyer's home completely free of charge by the employees of the company.
- At registration of technics in credit the discount is not given.
- When buying goods by bank transfer, a discount is not provided.
- The rules of the action can be changed unilaterally.
- To clarify information on the current campaign, you should call the hotline phone: 8 (800) 555-11-11.
What do consumers say about the program?
Since its inception, the "Utilization" program"Eldorado" caused a stormy reaction in the media and among the consumers themselves. For example, some consumers were happy that they were able to update their home appliances for summer cottages. They exchanged televisions, refrigerators, tape recorders with surcharge. Others were delighted with the unique opportunity to get rid of idle appliances, dusting in closets, garages, balconies. Thanks to the action, someone managed to change a faulty vacuum cleaner, a microwave oven, a player, a depilator, a mouse for a PC, an iron, a kettle and others.
The third did not like the small selection of promotionalgoods, as the trading network "Eldorado" (the campaign "Recycling" 2014) limited the number of models that can be exchanged with surcharge. Fourth are delighted that when buying new equipment they did not have to deal with the export of outdated and broken equipment on their own. Instead, representatives of the trading network did it. And all customers appreciated the free delivery.
How many techniques have you already managed to get for the exchange?
At the moment, the promotion program from"Eldorado" was held in three stages. During the first period, representatives of the network managed to obtain about 300,000 pieces of equipment from consumers for the exchange. For the second - more than 400 000 units. During the spring period in 2011, the enterprise took over 70,000 cubic meters of equipment from the public. And this is neither more nor less, but corresponds to the total volume of one 12-storey house with four entrances.
Pros and Cons of Total Recycling
Based on numerous reviews, the "Utilization" program "Eldorado" 2014 has its pros and cons. Among the positive moments of the action are the following:
"Total recycling" in "Eldorado" has a number of shortcomings:
- Not all the products of the trading network that are available are included in the list of promotional products;
- buy by action can be "far from new products" (meaning new products, but not the latest models).
Is it profitable for the "Eldorado" network to conduct an action?
As we have already said, "Total recycling" in"Eldorado" is a unique promotional program that allows solving the problems of users with large and outdated equipment. However, many people have questions. How much is this program profitable for the trade network itself? And where, in the end, is the technology gotten from the buyers?
Let's start with the answer to the first question. By and large this action is disadvantageous to the company in terms of financial issues. But ... It allows you to attract the attention of customers, arrange them and, in the language of marketers, "take away from competitors." Thanks to the action "Eldorado" "Utilization" the trade network creates an excellent reputation for itself. And most importantly, it saves on advertising, using the most economical version of public warning - "word of mouth".
Where does the technique from users get?
We answer the second question: "what do they do with the technique?" According to preliminary data, the trading network "Eldorado" took care of this problem and concluded an agreement with the firm UKO. This company specializes mainly in the processing and recycling of household appliances. The process of disposing of equipment for everyday life is carried out according to the following scheme:
- all the machinery obtained as a result of the exchange is transported by truck to special landfills;
- unloaded by workers and sorted (plastic, glass, metal - all separately);
- all equipment after the separation falls under the press and turns into a kind of briquettes;
- plastic from radio equipment and televisions is ground into small crumbs;
- Pressed and split material is sent to the destination.
Where is the recycled material used?
The recycled material is most often used inconstruction and laying of roads. For example, plastic crumb is used during the manufacture of concrete tiles (it is used for laying pavements, pavements). The crushed glasses from the monitors are added to the concrete solution, which is suitable for erecting the foundations of houses and for laying roads. Metal molds are used for remelting. And precious metals from microcircuits are withdrawn and sent to refineries.
Museum of outdated equipment in the open air
Sometimes when you exchange equipment you can findabsolutely unique things that have not been released for a long time. Some of them can even be called rare. For example, a sewing machine "Tula", a refrigerator "Moscow" from the 60's, a phone "Motorola", TVs "Shilyalis", etc. Therefore, the company's management decided to organize an open-air museum. At the same time, the most interesting and old models with historical significance were selected as exhibits. And some of them even had time to become props to popular domestic films.